SUMMER GARDEN STARTER KIT
THE THIRD - PACKAGING DESIGN
This summer garden starter kit is an extension of my farm-to-table restaurant brand, The Third. The kit transforms packaging into an immersive unboxing experience. Inspired by nature, the box unfolds like a blooming flower to reveal seeds, gardening tools, and a terracotta pot—encouraging users to bring the restaurant's mission of slowing down, connecting with nature, and growing their own food into their everyday lives.
BRAND IDENTITY
PACKAGING
EXPERIENCE DESIGN
PRINT AND CRAFT
Blooming Box Design
Pot, Tray, and Custom Sticker
Plant Markers
Seed Packets
Brand System
Logo
Color Palette
Typography
Iconography
Process
Sketching
Building on my restaurant branding process, I wanted to emphasize the natural beauty and authenticity of the farm-to-table experience. During the sketching phase, I explored ways for the packaging to feel as though it was blooming open. I wanted it to feel simple and unassuming on the outside, but revealing something vibrant and beautiful within.
Di-Lines
Time to get planting!
Refined Sketching
Dummy
